Owner Debra Neill Baker provided the voice for the ad: “Women need and are looking for a few more moments alone to rejuvenate their bodies after a tough day, to soothe frayed emotions, usually so they can take better care of you. When you give the gift of a spa experience, it expresses more thought, more caring. You’re really giving this person that you love an invitation, even permission, to take care of themselves. This is a true gift.”
This ad was created to cut through the noise of radio chatter and speak to thousands of listeners intending to buy a Christmas gift in the near future,” says Neill Baker. “It ran 31 times during the six days leading up to Christmas, and the total investment for the radio campaign was $1,150.”
Beauty on a Budget
ERIC FISHER ACADEMY
OWNED BY: ERIC AND MARY FISHER
As a cosmetology school, Eric Fisher Academy’s marketing efforts are split between recruiting for students and for clients. In an effort to attract new clients and promote the student salon and spa, Eric Fisher partnered with Sunflower Broadcast Group to create a television commercial that featured students performing services at the academy. Using the tagline “Do Beauty on a Budget,” the commercial informs viewers that services are offered at a discounted rate and encourages them to check the academy’s website for monthly promotions, packages and coupons. The commercial began running in 2011, and that year ushered in 22,391 clients. Copy for the commercial was written by Alexis Salas, Eric Fisher Academy’s marketing manager, and the producer of the commercials was Eddie Gilmer.
DIRECT MAIL CAMPAIGN
Holiday Wish List
INTERLOCKS SALON SPA COSMETICS
OWNED BY: GINNY ERAMO
This past holiday season, Interlocks developed a direct mail campaign that ensured target clients got exactly what they wanted for the holidays, while providing a stress-free shopping tool to their spouses. Project Manager Jordan Eramo designed a simple Wish List that was accessible throughout the salon during the month of December. When clients completed their wish lists of products and services, they were mailed to their significant others with a special invitation to the salon’s Men’s Night event, which served hors d’oeuvres and scotch and brandy, offered special discounts and helped men with their shopping. “The men enjoyed stress-free shopping, clients got great gifts, and we enjoyed record-breaking holiday sales!” says Eramo.