To Our Moms
Jón Alan Salons
Three locations in Nashville, Tennessee
Owned by: Jón and Alan Snetman

For Mother’s Day, the team at Jón Alan decided to let their moms know just how they feel. Armed with an iPhone, the salon’s director of marketing set out across all three locations to capture each team member with a special hand-written message to his or her mom. Then, she compiled the footage, set it to music, loaded it to the salon’s YouTube channel and showed Nashville moms some social-media love.

“Our cost to produce the video was minimal,” says Jón Snetman. “In addition to great exposure and an increase in ‘likes,’ priceless smiles, tears, and happy moms, this was our most popular post to date, reaching 3,216 people, with 25 shares.”