CLIENT REFERRAL PROGRAM
Hair on the Avenue
SINKING SPRINGS, PENNSYLVANIA
OWNED BY: DAVID AND DEBBIE MEAS
Hair on the Avenue takes a multi-layered approach to referrals, which start on a guest’s first visit. Every new guest receives a New Guest Bag which contains several referral cards they can give out to friends and family—the referred guest receives a 5 percent discount while the referring guest is thanked with a 10 percent discount on her next visit. New guest bags also contain discount cards to encourage the new client to enjoy services in other salon and spa departments. Employees are given $20 VIP Service Cards that can be given to new or existing guests at their discretion, and a 60-day expiration creates a sense of urgency. In addition, the salon created a Corporate 20 card, similar to VIP cards, that employees can take to events or corporations to promote themselves and the salon.
Educate While You Wait
ANIU SALON AND SPA
OWNED BY: RON AND JAY BREDESON
“Our on-hold message really got our clients!” say the Bredesons. “We have heard many times that our clients have learned something new while being on-hold!”ANiU’s salon manager wrote and recorded the on-hold message, which explains different options for booking appointments, promotes the salon’s mobile app and social media programs and offers information about products and hair treatments. “Although we would never want someone on hold for a long period of time, we recorded a long enough message (which is looped) so clients hear different messages on subsequent calls,” they say.