The Black Cat Salon and Spa
KAILUA AND HONOLULU, HAWAII
OWNED BY: JENTRY PETZOLD
Owned by a charismatic, former club promoter from Austin, Texas, this Hawaii-based salon had made its mark on the island’s fashion scene and recently opened a second location when it decided to re-brand. Petzold wanted to make sure the salon didn’t lose any of its personality, so instead the personality was woven into the brand. “The new brand was inspired by the raw urban details of the salon’s interior, created from an earth-toned color palette, under the influence of a fine Pinot Noir and the music of Bryan Ferry,” says Petzold. “Classic, stirred with a splash of edge.”
OWNED BY: JEN TRYON AND SHEILA BARCO
As Salon Rootz has worked to cultivate its brand over the past two years, it’s created a community of passionate followers by exposing its unique business model. With a sweep of local and national awards, “we’ve become more than another Medina salon, but a nationally recognized brand that just so happens to be located in Medina, Ohio.” The growth and recognition led the owners and the salon’s marketing manager, Jen LeBlanc, to develop a fashionable clothing line showcasing the Salon Rootz brand that clients as well as stylists love. The line includes hoodies, jackets, thermals, tank tops, hats, T-shirts for women and children, biker jackets and messenger bags. “We print new items quarterly, some of which are exclusive to our employees, and some of which we sell in our boutique,” says LeBlanc.
Jackson Ruiz Salon
OWNED BY: AUSTIN RUIZ AND
WILLIAM H. SMITH
This clean-cut, simple menu has a clever design component. When Allen Ruiz launched a brand makeover last year he wanted to design a new menu for multiple purposes—a regular menu with a display area to insert either a stylist’s business card or a gift card. “The unique functionality as a gift card holder gives our menu a longer shelf life as well, as in reinforces our brand in the home of the guest,” says Ruiz.
DES MOINES, IOWA
OWNED BY: TRICIA RIVAS
Trixies’ mission statement was created many years ago around a kitchen table while Owner Tricia Rivas and her friend were having a cup of coffee and discussing her vision for her new business. Rivas opted for a unique statement that plays with the salon name, and today she proudly displays it in the salon and on the salon’s website: