Announcing the 2014 STAMP Winners

By Stacey Soble | 08/22/2014 4:03:00 PM

 

click image to zoom In the third year of STAMP—SALON TODAY’s Annual Marketing Program—the magazine names 50 winners in 30 different categories, covering a variety of aspects from traditional marketing, digital marketing, campaigns, branded marketing pieces and in-salon marketing.

To enter the competition, the owners of salons and spas were invited to submit their copies of the best marketing and promotional pieces from the previous year, describe how the program came together and quantify the results. A panel of judges reviewed each submission and selected the best work within each category to receive a STAMP award.

“This year realized almost twice as many entries as in previous years,” says Stacey Soble, editor in chief. “We witnessed a tremendous surge especially in the area of digital marketing, as salons and spa gained confidence in engaging their target markets through the internet and social media.”

All of the STAMP winners will be profiled in the September 2014 issue of SALON TODAY, as well as posted on salontoday.com and shared through SALON TODAY’s Facebook page through the month of September.

The 2014 STAMP Winners

TRADITIONAL MARKETING

Print Advertisement
Local Honey, Greensboro, NC
Atelier Salon & Atelier Studio, San Jose, CA
Trixies Salon, Des Moines, IA

Radio Commercial
Cutting Loose Salon, Sarasota, FL

Television Commercial
Perry Anthony Salon & Spa Network, Wilmington, DE

Catalog
Paris Parker Salon & Spa, Hammond, LA

Direct Mail Piece
Charles Penzone Salons, Powell, OH
Bella Bethesda Salon, Bethesda, MD

DIGITAL MARKETING

Salon/Spa Website
Blo, Raleigh, NC
Maxime’s Salon, Hingham, MA
Dream State Salon, Tallahassee FL
Josephine’s Day Spa & Salon, Houston, TX

Marketing Website
Habitude Salons & Spa, Seattle, WA

Mobile Marketing
Cutting Loose Salon, Sarasota, FL

Social Media Campaign
Centre Salons & Spas, Arvada, CO
Inspire Greatness Aveda Institutes, Denver, CO
Salon Art-Tiff, Ephrata, PA

E-Mail Promotion
Eric Fisher Salon, Wichita KS
Salon Bogar, Londonderry, NH

E-Mail Newsletter
Urban Betty, Austin, TX

Salon/Style Blog
Urban Betty, Austin TX

Single Creative Social Media Post
Blo, Raleigh, NC
Jon Alan Salons, Nashville, TN
The Charles Penzone Salons, Powell, OH

CAMPAIGNS

Guerilla (Low-Cost) Marketing Campaign
Elle Marie Hair Studio, Lynnwood, WA
Salon Rootz, Medina, OH

Best Incorporation of a National Campaign
Jon Alan Salon, Nashville, TN
Tyler Mason Salon Spa, Indianapolis, IN

Overall Coordinated Campaign
Eric Fisher Academy, Wichita, KS
Atelier Salon & Atelier Studio, San Jose, CA
Habitude Salons & Spas, Seattle, WA

Philanthropic Campaign
Carmichael Salon and Color Bar, San Francisco, CA
Mane Attraction Salon, Phoenix, AZ

Co-Branded Campaign
Cutting Loose Salon, Sarasota, FL
Salon Concrete, Red Bank, NJ

Multi-Location Campaign
Garbo’s Salons, Omaha, NE
Mario Tricoci Salons & Spas, Palantine, IL

BRANDED SALON MATERIALS

Service Menu, Overall Design
Salon Rootz, Medina, OH

Service Menu, Copywriting
La Belle Vous, San Jose, CA

Branding Strategy
Jillian Grace Salon, West Grove, PA
Maxime Salon, Hingham, MA
Mission Statement
Red 7 Salon, Chicago, I

Business Card
J. Henry Salon, Inc., Portland, ME

Employee Recruitment Materials
The Black Cat Salon & Spa, Kailua, HI
The Salon House, Champaign, IL

Client Loyalty Program
Truu Salon, Hollywood, FL

On-Hold Messaging
Progressions Salon Spa Store, Rockville, MD

IN-SALON MARKETING

In-Salon Merchandising Display
Vito Mazza Salon & Spa, Woodbridge, NJ

In-Salon Promotional Campaign
The Red Door New York, Elizabeth Arden Spas, New York, NY

Out-of-the-Box Marketing
Blo, Raleigh, NC


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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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