Sky High Hair Day
On the Green Salon and Spa
Saint Mary’s, Georgia
Name of Owner: Mary Rose Cannistraro

When Aveda launched its new Control Force Hairspray, staff members at On the Green came to work a little early to create big hair. The clients loved it so much, the staff then made a You Tube video featuring the staff singing about the benefits of the product. “As a result, we couldn’t keep the spray on the shelves!” says Cannistraro. “I try to engage staff in fun, easy ways to promote new launches which makes for an exciting work environment, plus you can’t the marketing power of a simple picture that goes viral.”

2013 STAMP Social Media Post Winner: On the Green Salon and Spa