A Visual Retreat
Element Day Spa and Salon
Lake Placid, New York
Owned by: Michelle Hogan

For Element’s new brand, Hogan wanted to appeal to an environmentally conscious, upscale consumer who was searching for a retreat, without using the predictable literal meaning of the word element. Imaginal Marketing helped her arrive at a brand that appealed to a strong masculine and feminine clientele, by incorporating a tree, which they view as a single representation of the four main elements of earth, air, fire and water. The branding package features a muted watercolor style that complements the simple lines of the logo.

2013 STAMP Branding Strategy Winner: Element Day Spa and Salon