- Location:
- Indianapolis, Indiana
- Opened:
- March 1, 2002
- Re-opened:
- December 1, 2005
- Owner:
- Kimberly and Jeff Demaree
- Website:
- www.wipdowntown.com
- Salon Style:
- Urban studio
- Square footage:
- 2,600
- Styling stations:
- 11
- Equipment:
- Wimex Beauty
- Furniture:
- IKEA and Wimex Beauty
- Top retail line:
- Redken
- Design:
- Kimberly and Jeff Demaree
Judges’ comments:
“Clean, spartan, no-fuss, cool.”—Yamaguchi
“Cool and modern.”—Raab
