click image to zoomGold Medal Gymnast Shannon Miller shares how her recent battle with ovarian cancer challenged the Olympic mindset she applies to her personal and professional lives. (Photo by Amber LaValle) The ‘By Invitation Only’ event, hosted by the Premiere Orlando Show and SALON TODAY, kicked off with a dynamo Olympic gymnast, ended with a new SALON OF THE YEAR, and featured many great salon owner ideas in-between.
Shannon Miller, who led the ‘Magnificient Seven’ to the U.S. women’s first-ever team gold at the ’96 Olympic Games in Atlanta, captured the first gold medal in balance beam for the U.S., and remains the most decorated gymnast in American history, shared her formula for personal and professional success, even under challenging circumstances. Setting goals, staying consistent, and putting past mistakes behind her are part of Miller’s Olympic mindset, which she employs now as an entrepreneur. In 2011, Miller was diagnosed with a rare form of Ovarian cancer, putting her philosophy of maintaining a positive attitude to the test.
“I thought I was prepared to lose my hair but it was really tough,” Miller said. “Looking in the mirror, I had to remember the hair loss wasn’t a symbol of my sickness, but a symbol that I was doing everything I could to fight back.”
Next, five SALON TODAY 200 owners gave attendees a glimpse into their businesses by detailing one of their best business practices in ‘The Secrets of the SALON TODAY 200’ panel session moderated by Stacey Soble, editor in chief of SALON TODAY:
click image to zoomFrom left, the Secrets of the SALON TODAY 200 panel: Jeff South from Intrigue Salon, Candy Shaw from Jamison Shaw Hairdressers, SALON TODAY Editor in Chief Stacey Soble, Bryan Nunes from Blo, Bonnie Conte from Avalon Salon and Day Spa, and Terry McKee from Nuovo Salons. (Photo by Alison Alhamed) Jeff South from Intrigue Salon in Atlanta, GA, shared his color upgrade program, which he believes can bring a six percent increase to any salon’s bottom line. The program starts by putting a specialized color menu at eye level on each station’s mirror and includes charging clients for the specialized color options that most salons roll into the traditional service. “As an added benefit, your staff will push themselves to learn more about their color lines, because now they need to be able to answer clients’ questions.
Candy Shaw from Jamison Shaw Hairdressers, in Atlanta, GA, detailed her hiring process and training program. “After seeing our sons go through the college application process, we decided to make it a little harder to get a job in our salon,” she said. “People want what they can’t have and it makes the position more valuable.” As part of the application process, Shaw requires applicants to do a photo journal and bring in a model and demonstrate a cut – then she asks the model to assess the service and the applicant to do a self evaluation.