It was a tall design order, but Ortmann assembled just the team to do it. Upfront, she worked closely with Novvo on selecting eco-friendly ‑fixtures featuring energy-efficient lighting to support the salon’s Aveda retail. When faced with a decision on what to do with a structural column, Ortmann and her architect took a lesson from a recent expansion at her flagship salon, and installed a sink into the center and designed an experience center around it.
“At our other location, staff are constantly running back and forth with bowls and towels, here we have an organized space to conduct experiential services with clients, or small services, like hand massages, designed to engage the clients’ senses with the different product offerings.”
On the styling floor, Ortmann collaborated with Takara Belmont and Freestyle Systems to maximize every square inch, while simultaneously designing stations that kept all product stored and surfaces clean. Electric chairs and suspended dryers also lessen workplace stress on the staff while maintaining a cord-free environment. The exposed color bar, with stainless steel countertop, has proven to increase both color productivity and profitability while engaging clients in the color mixing experience. The salon’s use of Millennium software keeps all in-take forms and necessary information at the touch of a button, helping maintain a paperless business. And, Ortmann reports the salon is one of the first to use Takara Belmont’s color tray that attaches directly to the styling chair, allowing her to do away with the rolling trays that necessitated additional storage.