"The 2 to 10 study set new targets for our company. We are industry leaders in our market and at times we fall in the trap of only looking inward at what we have already accomplished versus what can and has been accomplished by other companies that have stretched to new levels of success."—Lina Heath, president, EvelineCharles Salons|Spas|Beauty MD, based in Edmonton, Canada
“Basically, the study provides a framework for reviewing our P&L and making decisions. It's verified information that allows us to compare ourselves with more confidence to similar multi-location companies. For example, while there are certainly some salons that for a variety of reasons may be able to live with double digit occupancy costs, the study provides a solid reference that keeps us disciplined to stay under 10 percent. I think this type of research is extremely important because it focuses on a particular segment rather than the entire industry.” --Frank Zona, owner, Zona Salons, Norwell, Massachusetts
“The 2 to 10 Project helped me to see the strengths of our business and to be aware of our weaker points. That awareness created a sense of urgency to remedy those issues.--Mark ‘Pardo’ Gonzales, owner, Mark Pardo Salonspa and Aveda Institute New Mexico, Albuquerque, New Mexico
The 2 to 10 Project is the vision of Tom Kuhn, owner and founder of Qnity, an education and advisor company. To learn more, visit 2to10project.com or qnityinc.com.