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May 2014

 

It's All About the Client Experience

Today's discerning clients are shopping for experiences and will pledge their loyalty to salons and spas that deliver. Hospitality gurus including Eric Fisher, John DiJulius and Van Council share how they compete in today's economy by creating unforgettable client experiences. Plus, Charles Penzone's Debra Pezone turns her personal story into an inspiring initiative to empower young girls abd help them find their inner beauty.

In This Issue

Issue Archives

Front Desk, Front Line

Crystal Focus Coaching's Kristi Valenzuela helps your salon make a great first impression by instilling customer service standards into your front desk team.

Issue Archives

The Age of the Guest Experience

Today’s savviest beauty customers are shopping for experiences, and will pledge their loyalty to salons and spas that deliver. The industry’s hospitality masters share how to create and maintain a competitive edge through the guest experience.

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