Before handing out the certificates to each honoree, I took a few minutes to talk about the many reasons we launched SALON TODAY. For example, we wanted to created a forum for salon owners to share great business-building ideas with their peers, we wished to launch a competition that recognized and celebrated business success within the industry and we wanted to forge a mechanism to begin gathering data to allow us to establish important benchmarks that salon and spa owners could use to measure their own businesses. I also talked about the fact that we raised the bar on the competition itself this year by adding the planned profitability category and creating scenario-based essay questions.
Gary Howse and Manuel Benevich (seated) and the staff of Gary Manuel in Seattle, Washington, pose with the SALON TODAY 200 cover. “We know the process for entering the SALON TODAY 200 isn’t an easy one, but I also don’t think it should be easy,” I told the honorees. “It’s an honor for us to tell your stories. It’s an honor for us to celebrate your success. And, it’s an honor, if even in the smallest way, we push you to raise the bar on your own business.”
CLICK HERE to view an album of all the attendees receiving their certificates.