Shortly after returning to the helm of SALON TODAY, Editor in Chief Stacey Soble decided to change the cover focus of the ST200 issue for 2009 by featuring the honorees themselves. The decision made the cover layout more challenging for Graphic Designer Himanshu Suthar, but proved to be a popular decision with readers.
As the world of business shifted its attention away from fast growth and a troubled economy created sluggish sales for salons, SALON TODAY 200 responded by shifting the focus of the competition (which was on growth) to include 10 additional best management practices. That decision leveled the playing field for salons of all sizes and encouraged salon owners to share even more great business-building ideas in a wide variety of topics.
Readers responded, applying in multiple categories—flooding Editorial Coordinator Joyce Alverio in applications that year.
A Message from our Founders
After spending the first half of my working life doing hair shows and advanced technical/fashion education, I realized what hairdressers really needed wasn’t just another hai cut; what was missing was “The Other Side of Hairdressing”—the business skill sets that were critical for success.
Through the late ’70s and ’80s, we were known as People Media, Inc., and we did seminars with some really great speakers all over the country and throughout Europe, Canada, Africa and Australia. So I thought, “Hey, why not put into print what we were teaching on stage?”
Thus, SALON TODAY, was born in 1983. Two years later, I convinced my wife Vicki to take over the reins as publisher and we grew, thanks to the support of our distributor friends around the country and through visionary manufacturers who realized we were addressing the important business information that salon owners needed.
In xx1993xx, we sold the magazine to Vance Publishing, the publishers of MODERN SALON. The SALON TODAY 200 was created shortly after, and what a stroke of genius! To create a new level of business achievement and recognition for ‘sound business’ had never existed. Ted Kennedy eulogized his brother Bobby by saying, “Some people see things and wonder why? My brother saw things that never were and wondered, ‘Why not?’”
Fifteen years ago, the leadership of SALON TODAY understood the future of the salon industry was about good business, growth and sustainability—not just a new hair cut. Congratulations on 15 years!