When it comes to a sustainable business, a salon’s ability to get clients to return again and again, as well as refer their family and friends, is the key to its success. We invited applicants to describe all their available loyalty and referral programs as they would to a new client, including how would encourage that client to prebook her next appointment. Extra credit was awarded salons and spas that offered data that demonstrated the value of these programs to the salon’s future business.

The 2013 SALON TODAY 200 honorees that will be profiled in the category of Retention and Referral Programs include:

Abitare Paris Salon & Spa in Crystal River, Florida, owned by Angela Oliverio

Altered Ego Salon & Spa in Tempe, Arizona, owned by Tawni Bare

Bella Sirena Salon in Kirkland, Washington, owned by Julie & Brian Bourgoin

Bob Steele Salon, Inc., in Marietta, Georgia, owned by Amanda Hair

Inspire Salon in Weldon Springs, Missouri, owned by Sandi & Chris Ravenscraft

John Robert's Spa in Mayfield Heights, Ohio, owned by John DiJulius & Eric Hammond

Progressions Salon Spa Store in Rockville, Maryland, owned by Cynthia Feldman

Salon Estique in Phoenix, Arizona, owned by Cheryl Finn, Brenda Barnaby & Kelly Coudreau

Three Cutters on Pearl in Denver, Colorado, owned by Justin Williams & Brad Van Dyke

Westside Hair Care, LLC, in Hackettstown, New Jersey, owned by Maureen Kimble

Additional Honorees

Aura Salon and Day Spa, Scottsdale, AZ

Blo, Raleigh, NC

Ihloff Salon and Day Spa, Tulsa, OK

Light Salon & Spa, Avon, OH

Mane Attraction Salon, Phoenix, AZ

Maximum FX Salons Spas, Austin, TX

Neff Studio Salon, Cape Coral, FL

Salon Disegno, Lawrenceville, GA

Salon JoVon, Brecksville, OH

Salon Soca, Chicago, IL

Salon TEN, Leesburg, VA

The Hair Company, Lenardtown, MD

Check our January/February 2013 issue or log onto our digital issue around January 1 to read the full profiles of each of our honorees!