HED Professionals Launches Hair Care, Styling, and Smoothing Line

By Anne Moratto | 03/20/2012 8:08:00 PM

 

Master hair designer and educator Alan Benfield Bush introduces professional hair care, styling and smoothing treatments (with a formaldehyde-free ‘pure’ formula) called HED … HAIR EDUCATION DEFINED.

As President and CEO, the ‘architect of hair design’ and originator of “The Method”  approach to universal hair design has created ‘a company based on education — not education based on a company’.  Headquartered in San Diego, the new company called HED Professionals, Inc., is the manufacturer of HED…HAIR EDUCATION DEFINED   — products in support of HED’s extensive stylist education programs.  This includes their one and two-day seminars as well as the company’s unique HED 'Original' multi-tiered opportunity program for stylists who want to evolve and have quality options as successful educators and platform artists.  

HED’s delivery system with Triple E&A Complex™ offers hair Vitamin E and antioxidants while being free of parabens and sulfates as well as 100% vegan and colour-protective. HED Professionals products feature lower molecular weight nanotechnology meant to provide a deeper, faster penetration of healthy, organic nutrients and rich botanical blends.  Appropriate for all types of hair. 

Inspired by the generic language and creative skills crafted from “The Method”, HED … HAIR EDUCATION DEFINED products to date include four categories:

CLEANSE:  HED-BALANCE Clarifying Shampoo; HED-GEOVEX Moisturizing Shampoo, and HED-VOLVEX Volumizing Shampoo;

CONDITION: HED-GEOVEX Moisturizing Conditioner; HED-VOLVEX Volumizing Conditioner; HED-DEPTH Deep Conditioning Hair Mask; HED-IN Leave-In Conditioning Spray and HED-INTERIOR Leave-In Conditioning Cream;  

STYLE: HED-OVERDIRECT Shine Serum;

SMOOTH: HED-GRAVITY Keratin Smooth Pre-Treatment Spray; HED-GRAVITY Keratin Smooth Treatment ‘Pure’ (formaldehyde-free formula with KeraPure Complex ™) and HED-GRAVITY Keratin Smooth Treatment ‘Maximum’.

www.HEDpros.com HED Product Line

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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