"Connect for Success” was the theme of this year’s International Salon/Spa Business Network’s annual conference, which played host to owners and managers from approximately 40 of North America’s top multi-unit salon and spa companies.
“What an appropriate theme for this year’s conference,” said Gordon Logan, CEO/founder of Sports Clips, who was reelected to his second two-year term as ISBN board president. “Success comes to those who seize opportunities and there is no better opportunity to learn how to improve our businesses than connecting
with our fellow members and our supplier partners here at the ISBN conference,” Logan said, citing favorable
business conditions like lower real estate prices, availability of stylists seeking stability and work opportunities,
affordable advertising and low-cost social networking sites as trends that can help salons and spas build business.
The conference, held at Terranea Resort in Rancho Palos Verdes, California featured addresses by two keynote speakers.
Bob Prosen, president and CEO of the Prosen Center for Business Advancement, discussed “Accountability-based Leadership,” which is the ability of a business owner to turn ideas into results by instilling a culture of accountability and responsibility.
Jenny DeVaughn of Social Precision explained the various uses of social media tools to boost awareness and interest in a business and ultimately, increase revenues. “In today’s world. You are what Google says you are,” said DeVaughn.
A highlight of the ISBN Conference is the series of roundtable discussions based on topics requested by ISBN members. This year’s roundtables included: “Social Networking: Measure and Prosper,” “Regarding Real Estate,” “Managing Within the Law,” “The Path to Profi tability,” Tracking Marketing Costs and Results,” “Control Your Regulatory Environment,” and “Managing Your Managers.”
Key executives from salon/spa organizations and their vendor partners assembled a “Power Panel” to discuss the
current state of the industry and its future direction. Panelists included: Pat Parenty, president of L’Oréal Professional Products Division; Luke Jacobellis, president of John Paul Mitchell Systems; Joshua Farmer, director of sales and national accounts for Colomer USA/American Crew; Mark Kartarisk, president of Regis Corporation Franchise Division; and Marco Pelusi, Marco Pelusi Hair Studio and Marco Pelusi Products.
The event was moderated by SALON TODAY Editor in Chief, Stacey Soble.
“We are seeing cautious optimism and the emergence of a different consumer,” said Jacobellis. “She is a smarter
shopper and looking for value, value and value. The pre-2007 mindset might never return.” Parenty cited the importance of the conversations that occur at the back bar, the stylist’s station and in the retail area. “We have to focus on each of those to increase retail, which grows salons’ profits,” he said.
Offering exemplary service and signature services is key to salon/spa success, according to Pelusi. ISBN presented its 2010 Legend Award to George Schaeffer, president and CEO of OPI Products. Schaeffer also
recently purchased the Nexxus Aloxxi line of hair color. “Chain salons have been an incremental part of OPI’s business for many years and have been a direct conduit to the consumer,” said Schaeffer.
Paula Malloy, past ISBN president, board member and product development manager for JCPenney Salons, and Chuck Barth, divisional merchandise manager for Ulta Beauty, presented the award to Schaeffer. “George is a visionary, an innovator and one of the nicest people you will ever meet,” said Malloy. “He cares about the
nail techs, the salons and the industry and truly is a partner with his customers.”
Guests participated in ISBN’s signature Speed Meetings where salon/spa owners and company executives were
given the opportunity to rotate through quick meetings with vendors to learn about their newest products and programs for multi-unit salons.
Networking events included the President’s Welcome Reception, New Member Reception, Farewell Party, a side trip to Catalina Island and a golf outing at Trump National Golf Club, which was sponsored by Collins Manufacturing. ISBN will hold its 2011 conference May 15-17 at the Ritz-Carlton at Amelia Island, Florida. Visit salonspanetwork.org and the International SalonSpa Business Network’s Facebook page.