Wella's International Trend Vision Winners Announced!

By Lauren Salapatek | 10/31/2011 11:24:00 AM


Wella's 2011 International Trend Vision Awards (Oct. 28-30) has wrapped up, and Wella Professionals has officially announced the 2012 hair trends (which were deployed for the first time in New York City over the weekend!) and the 2011 Trend Vision winners! Although the United States didn't place, we want to congratulate all of the participants, especially North American Trend Vision Award winners Shirley Gordon (Color Category) and Joey Kiening (Young Talent) who represented the United States.

It was a magical three days and Modern Salon Media was there to grab some fun behind the scenes with pictures and videos. Stay tuned for more information, especially details on where ITVA will take place in 2012!

PEOPLE'S CHOICE: given by 60,000 fans voting online

PC Young Talent: Great Britain, HOB Salons
PC Color: Canada, Salon Shyne

Bronze: Finland, Bang by Ara
Silver: Germany, Friseure aus Leidenschaft
GOLD: Great Britain, HOB Salons

Bronze: Taiwan, HC Hair Culture
Silver: Romania, Ayo Salon
GOLD: China, Di Qiu Cun

Information on the new 2012 Trends:

Every year, Wella Professionals’ renowned Global Creative Directors, Eugene Souleiman (Care & Styling) and Josh Wood (Color), collaborate to identify four emerging hair trends using comprehensive research from fifteen of the leading independent trend forecasting experts and agencies around the world.  Wella Professionals adapts the four key looks to distill the trends for the year ahead. 

The 2012 trends – Grace, Blaze, Celeste and Roxy – are exemplary of female personalities that influence every facet of fashion and beauty. The 2012 portfolio of looks was revealed in New York City to an audience of over 2,000 international top stylists and influencers from Asia, Europe, Russia and North America this weekend. 

Grace: The Modern Muse
Grace is the leading lady, poised and perpetually glamorous without even trying. The main inspiration for Grace is nature, although there is nothing natural about this look. The color palette is soft and light, with a warm glow to emphasize healthy, shiny hair.
Blaze: The Femme Fatale

This trend focuses on stealing the spotlight and overt sensuality.  High gloss hair gets even more dramatic with Blaze’s statement styles and Latin flair.  Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention. Graphic styles and daring shapes heighten the drama for this look.  When adapting Blaze trend into a hair look, Eugene Souleiman reveals, “I wanted the style to feel like a ‘30s felt cloche hat or be reminiscent of a burlesque dancer from the ‘20s. The whole trend is about the girl feeling like an entertainer.” This concept is conveyed with sharper and sculpted styles, much like the look Eugene created on the runway for the Antonio Marras Spring ‘12 show.
Celeste: The Free Spirit
Celeste is an ethereal, otherworldly persona of pure perfection that cannot be pinned down, which lends to the futuristic trend she represents. Style and color harmoniously illustrate a clear style and translucent and jewel-toned palette. Shine is very important as it creates the glistening, futuristic sense of Celeste.  The style appears simplistic and sleeked to perfection. Colorist Aura Friedman drew upon this trend when creating rose gold and peach-hued hair pieces for Peter Som’s Spring ‘12 show.  “This look is universally flattering and very wearable for the everyday girl,” says Aura.  “Women on the streets are sporting a few subtle tones in their hair for a modern, sophisticated take as the pastel trend has evolved.”
Roxy: The Scene Stealer
Roxy is the natural center of attention as the life of every party and is reminiscent of the ‘70s club culture. For hair, this is manifested into a bold and attention grabbing style that does not shy away from size, shape, and texture. Eugene styled deconstructed buns at Missoni’s Spring ‘12 show, alluding to this raw, textured look. Color also plays an integral role with a cool red palette, deep enough to make a statement but with an edge of sophistication. Josh Wood says, “There is a real shift to a cool red tone, rather than warm in this trend. There are also bursts of violet coming through to give depth.”






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


Comments (3) Leave a comment 

e-Mail (required)


characters left

Sherri Jessee    
Report Abuse
Bristol, VA  |  November, 01, 2011 at 01:54 PM

Congratulations Shirley Gordon for doing such an amazing job!!!

Dominick Sansevero    
Report Abuse
montclair nj  |  November, 01, 2011 at 06:25 PM

Maggie you look beautiful as always great job at the event sorry i missed you.All the best Dominick of BANGZ SALON

Harold Leighton    
Report Abuse
Miami  |  November, 02, 2011 at 07:28 AM

very impressed- Proud the HOB are doing so so well-Maggie you are doing a great job for american hairdressing