Sexy Hair recently announced the hiring of Jennifer Weiderman as its new vice president of marketing and education. Weiderman will be responsible for overseeing all aspects of marketing, branding, creative and show activities for Sexy Hair.
“Jen brings extensive brand building experience and a strong background in educating and exciting the consumer, supporting trade partners and identifying future growth opportunities,” says Karl Heinz Pitsch, president and CEO of Sexy Hair. “Her understanding and skill set will bring great depth of knowledge and experience to the Sexy Hair leadership team, and she will be a tremendous asset to the company.”
Most recently, Weiderman served as senior vice president of marketing for BeachBody, where she managed the brand direction and presentation for its fitness, nutritional and its beauty brands including P90x, Insanity, Shakeology and others.