But McIvor points out that artists don’t need the cover of Modern Salon Magazine to celebrate their work. According to McIvor his goal, and the goal of Goldwell and KMS, is to make their stylists the most viral in the world. “There is a struggle to be successful and that struggle creates success everyday. While hairdressing and color is an art…it IS a business. The leaders at Goldwell and KMS understand that.
“Sandra [Humphries, Vice President of Education, Salon], John [Moroney, Global Salon Vice President, Education], Trevor [ Attenborough, President and General Manager, Salon for Kao USA, Salon] and Cory [Couts, President Global Salon] all come from hairdresser backgrounds. They get it. They understand that we can use technology to make us all get better, be better artists and get more business.“
McIvor, a salon owner, platform artist and educator, has had a chance to observe the rapid and dramatic changes that have changed our world, especially in the last ten years. “When we created education as absolute rights, it was based on principle based education….what works, what doesn’t work. It was great academically and scientifically, but not necessarily artistically. People were learning to do what was RIGHT, but not as an artist. An artist doesn’t put paint on a canvas and say ‘is this right?’ It’s important to get as much education as possible and learn from it. Learn from each other…social media. It’s not necessarily bottom up education, it’s just no longer ONE right way. There are multiple RIGHT WAYS.
“Today we can discover what we want to be. Social media allows us to do our own work and be proud of it. We can now get more education, learn from others and learn what has worked and equally importantly NOT worked for other stylists.”
When asked what exactly he will be doing with Goldwell and KMS, McIvor says his newly created position is official as of January 1. Today he is meeting with the Goldwell/KMS team in Santa Monica, California. “I will be travelling globally, helping and sharing. I will be educating on hair color, social media and most importantly how to grow business. It’s about how to get the guests you want via technology. This IS a revolution. Now is that time, and we, Goldwell, KMS and Kao, are ready.”