Helping Victims of Abuse Feel Beautiful and Loved

By Anne Moratto | 12/04/2012 5:10:00 PM


click image to zoom Melissa Beyeler, founder of Friends & Helpers with Kevin Beyeler, Host of KROQ radio's Kevin and Bean Show, and Marie Ferro Friends and Helpers was born in California to help women, parents, families, and children affected by domestic abuse.  Because so many victims flee their abusive situation with only the clothes on their backs, Friends and Helpers organizes basic necessity gift bags as well as special holiday initiatives, including "Adopt a Family." 






Hairdresser Alima Bryan volunteers her time. This year, Marie Ferro, owner of Maries's Hair Studio in Malibu, CA, was in charge of creating "beauty bags"  and she called on the beauty industry to contribute products--and they did, generously.  Ferro and a team of nearly 100 people donated their time at a recent holiday event to wrap gifts, assemble the beauty bags and stuff stockings.  

click image to zoom Nearly 1,000 beauty bags were put together. Companies that contributed included OPI, Malibu Wellness, Paul Mitchell, Colorproof, Goldwell/KMS, Phyto, Atar perfume and The Body Shop.







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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