Building upon the initial success of its launch at Cosmoprof Bologna in March 2012, the 11 participants of the California:  A State of Beauty Pavilion have since generated more than $13 million in export sales, entered 27 distinct markets and created 54 jobs in eight months.  Organized by the Center for International Trade Development (CITD) in Long Beach, this export initiative has selected twenty-six brands to be part of their exclusive 2013 California: A State of Beauty Pavilions at both Cosmoprof Bologna and newly added Beauty World Dubai. With a few spaces left, CITD – Long Beach is looking for California-based beauty brands that want to attend these events at an offset rate and have the opportunity to grow their businesses globally.

 26 Beauty Brands Selected for California Export Initiative

Participating Brands

The California: A State of Beauty Pavilion seeks to curate a selection of cutting-edge, innovative products in hair, nails, skin care, cosmetics, spa products and fragrances.

 COSMETICS

Fresh N’ Fruity | Ioni Cosmetics: www.ionicosmetics.com | LASplash Cosmetics:  www.lasplashcosmetics.com/ www.jondavler.com| La Fresh®: www.lafreshgroup / www.diamondwipes.com | Millionaire | Mirabella®:  www.mirabellabeauty.comNYX: www.nyxcosmetics.com

 FRAGRANCE

INeKE:  www.ineke.com | Yosh: www.eaudeyosh.com

 HAIR

Johnny B. Haircare:www.johnnybhaircare.com|Zerran Hair Care:www.zerran.com

 NAIL

Nubar:www.bynubar.com| wHet:www.whetnails.com

 SKIN CARE

CellCeuticals:www.cellceuticalskincare.com| Dermaesthetics Beverly Hills, Inc. www.dermaestheticsusa.com|

LAMU Cosmetics:www.lamucosmetics.com| Roots Organics:www.roostsla.com|Senegence International:www.senegence.com| Sorme: www.sorme.com

 SPA PRODUCTS

Daily Concepts®:www.dailyconcepts.com| Laguna Candles:www.lagunacandles.com| ME Bath: www.mebath.com

 Not all brands are participating at both shows. For more information on the California: State of Beauty Pavilion, please visit www.californiastateofbeauty.com