Yellowbook is Taking Salons to the Top

By Lauren Salapatek | 10/01/2012 1:37:00 PM


When anyone searches in “Salons in Randolph, New Jersey,” Core Salon and Day Spa comes up in the top three in the Google ranking. Michelle Parkes, owner of the salon has been working with social networking expert, Patrick McIvor, on ways to utilize digital services and social networking to grow her business.  Her latest success is attributed to Yellowbook.

“After a brainstorming session with Patrick, I signed up with Yellowbook. They linked our website to Google and other sites, so when people search for salons in our area, ours comes up in the top three. We also have a banner headline, and when you click on it there’s a one page website with a video. It gives you a map with directions, and you can link to our full website,” explains Parkes.

Another great marketing tool they offer is the ability to track how many people have clicked on a link, how many visit as a result, and the dollar amount they spend. The program is computer accessible, there’s an App for Smartphones and businesses are listed in the phone book. It’s a great tool to attract new customers.

What is Yellowbook?

Yellowbook is a national leader of customized small business marketing solutions, and manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses. Yellowbook’s marketing portfolio includes: reputation management; website design; hosting and optimization; scalable, customizable SEM and online presence programs; online and video advertising on the network; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia and direct marketing services.






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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