George The Salon Introduces a "Vegetarian" Service

By Lauren Salapatek | 10/16/2012 2:39:00 PM

 

With Chicago being named one of the top 10 green cities in the US with nearly 500,000 new trees being planted, the celebrity hair stylists (HARPO/Oprah/Rosie O'Donnell, The PGA, & NBC) at Chicago's George the salon created an eco- and vegetarian-friendly deep conditioning treatment to align with the city's passion for green beauty.

The salon's new Davines inspired and paraben-free service is called George the salon's Nourishing Vegetarian Miracle Conditioning Treatment with a Living Enzyme Infusion Spray. This two part service only costs $20 and centers around vegetarian infused ingredients to bring tresses back to life with its superior conditioning and strengthening properties, while a Living Enzyme Infusion Spray further smoothes frizz, detangles and adds shine.

How Step 1 Works

Davines Nourishing Vegetarian Miracle Conditioning Treatment moisturizes the corneal structure of the hair, making it more uniform. Regular use of this hair treatment also helps to prevent split ends. Hair becomes healthy, nourished and full of body. Key ingredients include Avocado, Vitamin E, Rice Proteins, and Hypnea Musciformis (red algae which is rich in fatty acids - moistures and restructures).

How Step 2 Works:

Davines Nourishing Living Enzyme Infusion is a protective and hydrating spray that has been formulated for dry and brittle hair. A rich blend of active ingredients works both internally and externally to increase conditioning and enhance shine. Hair is repaired, hydrated and strengthened without being weighed down. Key ingredients include: Wheat Proteins, Olive Oil, Cotton Bloom and SOD Enzyme (Super Oxide Dismutase which is a powerful anti-radical agent and is one of the few active enzymes on the hair).

Cost: $20

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

 


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