VIDEO: Be Part of Wella's "Hope Is In Style" Campaign

By Anne Moratto | 05/30/2013 1:09:00 PM

 

Diabetes affects one in every 12 Americans and is a career-threatening disease to hairdressers.  To raise awareness for research, care and a cure, Reuben Carranza, CEO of Wella North America, and the National Professional Salon Industry Council are partnering wiith City of Hope, a world leader in breakthrough medical technology.

This brief interview with Carranza, City of Hope Spirit of Life Honoree for 2013, talks about the many ways to join Wella and City of Hope in the fight against diabetes including a grassroots fundraising effort via CrowdRise, an auction and attendance at the Spirit of Life Gala on July 13 at the Mandalay Bay Hotel in Las Vegas, NV.  

www.cityofhope.org

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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