Earthing As modern-day humans become more cut off from nature, “earthing” specifically refers to the movement promoting direct contact with the earth’s electron-rich surface (walking barefoot, etc.). The premise is that “grounding” the body to the earth’s surface stabilizes natural electrical rhythms and reduces disease-causing inflammation. While we expect to see more of this formal “earthing” at spas, we expect to see far more “nature grounding” in a wider sense. Think less background music with nature sounds and more real nature to help combat “Nature Deficit Disorder.”
Spa-Genomics…Telomeres and Beyond Humans have 30,000 genes and a three billion-letter DNA code. The future of medicine is mining this information to identify breakthrough approaches to support a new age of predictive, personalized medicine grounded in each person’s unique genetic profile. The power of direct-to-consumer genomic testing lies in the potential to pinpoint which diseases/issues could be forestalled by specific lifestyle changes. It’s easy to see how the spa industry is a natural benefactor of this development, but perhaps no genomic breakthrough holds such profound implications for the spa industry than telomeres: the only malleable part of DNA, which some studies are showing can be repaired by stress-reduction, exercise, sleep, healthier food and meditation.
Authentic Ayurveda and Other Ancient Revivals Expect more aggressively-authentic and comprehensively-executed global wellness experiences at spas with a distinctly ancient look, feel and language – and a far more expansive, exotic menu of wellness traditions. Best known is the 3,500-year-old, Indian-born Ayurveda, a complex medical system identifying imbalances in a person’s “doshas,” and prescribing a personalized, detoxifying regime of diet change, exercise, meditation, massage and herbal medicine. But, we’ll also see more accent on traditional Turkish and Roman baths, more traditional Russian banyas (with their birch-twig-thwacking venik experiences) and novel healing traditions – some in spaces with unique “ancient-hip” designs, others built on ancient spa sites or within reclaimed historic buildings.
Color Self-Expression In 2013 “self-expression” will be most intensely played out around COLOR. Because color is easily applied and relatively inexpensive, self-transformation will be painted on. Expect more in-your-face shades on hair and face from reverse ombré to neon lashes; more body art hitting bodies of every gender and age, performed at new, haute “tattoo spas”; and nail art will continue to ascend with less bling and more nuanced textures and designs from 3D art to freehand mini-paintings.