10-Educate your people.
It is essential that your team know the menu and the product assortment the way they know the alphabet. Sampling makes it possible for your employees to experience every product in an economical way. In terms of treatment, it is a critical part of your budget to allow your team-members to experience key services at least once. Require that they take written notes about their experience and report this experience to the group at the next meeting. This must be an ongoing process for your team, and ongoing education is absolutely the bedrock foundation for retail success.
Brand-“literacy”, being able to speak effectively to customers on products, ingredients, treatments and services, is critical to your professional credibility. This applies to everyone on your team, including interns and reception-desk personnel who may not be licensed skin therapists. If they cannot speak effectively on your behalf, they cannot be permitted to come into contact with customers.