Tips For Growing a Male Clientele in The Beauty Industry

By Lauren Salapatek | 12/23/2013 10:25:00 AM

 

click image to zoom If you want to know where your most wide open market is, who are ready and willing to invest in hair care, look no further than male clients, says Kim Bush, Joico Artistic Advisor for Asante Salon and Day Spa. “According to Marketresearch.com men’s grooming is expected to hit $84+ Billion by 2014! This is an amazing opportunity for those who want to build a wonderful business,” says Bush. “Past are the days when men just wanted a $5 buzz, they are now interested in all areas of grooming from hair color, highlighting, waxing, custom cutting, facials, manicures, pedicures, spray tanning and last but not least products to take home.”

Bush also says that men are very interested in how to carry their grooming routine home. “I find as I have largely expanded my male clientele, they are very eager to learn how to blow-dry properly, use the correct brushes and tools, and also exactly what products they need for not only one look but other products that can carry them from the office to a more casual nighttime look,” says Bush.

So as 2014 rolls in, take a look at your male clientele and how you can expand this into a lucrative part of your business. Here are some tips from Bush on how to grow a male clientele in 2013:

TIPS:

*Brush up on your trends and the classics! Know what the hot cuts for men are and also what are the classic looks that always look great on a man.

*Brush up on your skills! Know and become great at doing things like scissor over comb work and other technical skills such as line layer and graduation.

*Understand face shapes and what flatters the angles of a man’s face.

*CONSULTATION! So many times men get the short end when it comes to consultations, so take the time to discuss coloring options and introduce him to things he may not have seen yet.

*Make him aware of all the products, shampoos and tools he will need to protect his look and help him achieve multiple styles at home.

*Most important is to let him know you are interested in his look and what he has to say, and that you are there to help him look absolutely FAB!

If you do a great job on your guys, they are very loyal to you and also are great at referring other male clients!

PHOTOGRAPHY CREDIT: Rasha Dowell

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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