The first day was concluded with Raylon President, Josh Hafetz moderating a marketing panel of three very successful salon owners, Christy Cholerton, Andre Richard, and Sue Burkholder. Each shared his or her own tested and true marketing ideas with the all.
On the second day of the Art of Business, NAHA Award Winner and salon owner Van Council shared his best practices for effectively introducing and fine-tuning a comprehensive and fair-level system for stylist growth and how to maximize a salon’s double-shifting capabilities, as well as about 30 other great ideas.
Art of Business wrapped up with Terri Cowan of Professional Salon Concepts, who shared her own ideas on “Olympic Thinking” for owner/manager success. Through her “real world,” practical, fierce and funny style, Cowan was on point with the audience for every minute and with each pearl of wisdom.
In addition to salon wisdom, Art of Business also focused on the future as participants gratefully took a moment to recognize the importance of giving back. More than $6,000 was raised in raffle ticket sales in support of City of Hope. “Raylon and its customers are the number one most important and productive group helping Hope Cuts and City of Hope in my region,” said Harry Giodano, City of Hope senior director of development.