Technology in the Salon Industry with Tev Finger

By Anne Moratto | 07/07/2014 1:42:00 PM

 

WE ASKED INDUSTRY LEADERS TO TALK ABOUT WHAT TECHNOLOGICAL AND INDUSTRY TRENDS THEY SEE ON THE HORIZON AND HOW THEY THINK THESE CHANGES AND INNOVATIONS WILL SHAPE OUR WAY OF DOING BUSINESS IN THE FUTURE

click image to zoomTEV FINGER

“Without question, the technology that I see on the horizon that will be a game changer is OCULUS RIFT. Haven’t heard of it? You should definitely get familiar with it. It was designed for the gaming industry, but the idea of a fully immersive visual experience for training on the cutting and styling of hair will be revolutionary in salon education. Right now, most on-demand education is based off of flat printed materials, YouTube videos and diagrams. This will bring the hairstylist a whole new way of learning that is more visual and, therefore, better. Unfortunately, the money is in gaming right now, so this is where it will start, but I can foresee a world about two years from now where an element of Oribe, R+Co and V76 education happens online with the stylist feeling as though they’re at our academy in Miami. The big benefits will be saving time and money on travel without sacrificing that in-person, 3D feel of live education. I have been personally keeping a close eye on this, and the minute it becomes viable, we at Luxury Brand Partners will jump on it.”

 

– Tev Finger, President, Luxury Brand Partners

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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