Technology in the Salon Industry with Norma Jean Fusco, NuFree

By Anne Moratto | 07/07/2014 2:06:00 PM

 

WE ASKED INDUSTRY LEADERS TO TALK ABOUT WHAT TECHNOLOGICAL AND INDUSTRY TRENDS THEY SEE ON THE HORIZON AND HOW THEY THINK THESE CHANGES AND INNOVATIONS WILL SHAPE OUR WAY OF DOING BUSINESS IN THE FUTURE.

click image to zoom--Normajean Fusco, owner & president, Equibal Inc., the makers of Nufree finipil

“Salons will continue to utilize social media and text message appointment reminders. Such a simple thing can really cut down the amount of no-shows and cancelations. People are never far away from their smart phones and sending discounts by email and social media will continue to work for getting clients in the door.

Must salons know that they should have a website, but these websites are evolving so clients can purchase gift certificates and even retail products. Technology will continue to move forward;if you are nervous because you don't know about a new trend or how to do something, Google away! The Internet can provide you with endless answers.”

--Normajean Fusco, owner & president, Equibal Inc., the makers of Nufree finipil

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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