Technology in the Salon Industry with Martin Edwards, SalonBiz

By Anne Moratto | 07/07/2014 2:21:00 PM

 

WE ASKED INDUSTRY LEADERS TO TALK ABOUT WHAT TECHNOLOGICAL AND INDUSTRY TRENDS THEY SEE ON THE HORIZON AND HOW THEY THINK THESE CHANGES AND INNOVATIONS WILL SHAPE OUR WAY OF DOING BUSINESS IN THE FUTURE.

Martin Edwards, global sales director, SalonBiz

“Mobile technologies and our consumers' growing reliance upon them will continue to shape our future. Service providers and consumers demand greater control and increased convenience, preferring to self-serve in areas of booking, referrals and product replenishment. We see opportunity in automating the relationship between the consumer and the business - providing deeper and stronger relationships in the future. Quality of experience will always be an important element, but embracing technologies that connect the beauty businesses with our intended consumer is no longer an option.”

--Martin Edwards, global sales director, SalonBiz

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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