These same Summit consultants will now be aware of the greater customer satisfaction resulting in increased revenues through increased color services – charted specifically by salons over time. Free in-salon trials of the lighting are being offered, and discounts to salons in the Summit program are also expected to help connect owners and colorists to the haircolor specific LED energy saving lighting.
At Salon Biyoshi, in Knoxville Tennessee, “we experienced a 30% increase in color services from November 2012, when we installed the lights, to November 2013”, according to one of the salon's owners, David Watkins. He attributes it to increased client satisfaction “when they see their color under this lighting, they are sold.”
Results like these, as well as the installation of the haircolor specific lighting throughout the Redken Exchange on Fifth Avenue in New York, convinced Summit to bring Peter Millard Salon Lighting to their salon clients.
Peter Millard Salon Lighting is available online at www.beautysalonlighting.com or by calling 888-960-7675.