Schwarzkopf Professional USA Appoints Fashion Director

By Anne Moratto | 01/31/2013 10:10:00 AM

 

Schwarzkopf Professional USA announced the appointment of Nicole Hartmann as their Fashion Director.  In her new position, Hartmann will be guiding Schwarzkopf in a fashion forward direction, translating fashion trends into salon profits.

Nicole Hartmann

 “Schwarzkopf is taking a different route to be more fashion driven,” says Hartman, a Munich-native raised by stylist parents. “People will look to us to tell them how they can relate the runway looks to their in-salon stying.”  Using current trends as her inspiration, Hartmann will establish content for major shows, and create new educational programs and programs to develop stylists.

 Hartmann received a Master’s degree in Hairdressing in Germany.  “When you decide to become a hairdresser there it takes you three years and you work at a salon at the same time. After each year, you do a big written exam and a practical hands-on exam. So, in Europe people getting into hairdressing take it seriously because it is a big commitment.”

 Favorite part of doing hair: I love the people. As a stylist, I can actually touch their lives—it’s a super powerful thing.

Favorite hair colors: Chocolates are my favorite—specifically IGORA Royal 6-68 and 6-65. The look of warm dark chocolate with honey highlights is a gorgeous combination.

Favorite designers: Love the vibe from Alexander McQueen, Jenny Packham and Stella McCartney

If Schwarzkopf was a woman:  She would be a combination of Jennifer Lopez, Marion Cotillard and Jessica Chastain.  At the Golden Globes, I loved Jessica’s hair; it was so sculpted and interesting. Styles have come back to obvious hairdressing. Your hair has to be “done.”

 For further information please visit www.schwarzkopf-professionalUSA.com.

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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