“Just as clients use vitamins to solve or prevent problems inside their bodies, salon professionals can also use vitamins and other food grade ingredients to prevent and solve problems on the external body, more specifically on the hair and skin.
“A restorative wellness treatment formulated with food-grade wellness ingredients that can be coupled with every in-salon service is the key to end-of summer success, and for drawing in new clients. Take advantage of your younger clients ‘back-to-school’ tune-up regimens (hair cuts, highlights, new fall color, etc.) by starting each and every service with a treatment that gently yet effectively draws out oxidizing elements that wreak havoc on hair to guarantee results and ultimately boosts your revenue.”
click image to zoomNick Stenson ‘Back-to-school’ season is a prime opportunity for younger clients to ‘switch up their look.’ How do you suggest salon professionals get their younger clientele excited about changing their look dramatically, or even trying a makeover?
"The best way to get young clients excited about their look for ‘back-to-school’ is to make it fun,” says Nick Stenson, Artistic Director of JCPenney. “Find out which celebrity look inspires them. If it's a small change like a trim or a bold change like a cut and color, make sure make your client feels empowered by their new look. Even a temporary change like chalking can be a fun way to start the school year."