The struggle for many salons, owners, and stylists is how to put this tragedy into perspective for themselves and their clients. We invited some of the industry's leading coaches to offer their advice:
"We will never be able to put into perspective what happened in Seal Beach, CA, at Salon Meritage. The lives of the victims ended too soon, and at the hand of a very sick, evil person. Thousands of people—family, friends and clients are forever changed. But there are a few things we CAN do. Most importantly, we need to keep these surviving people in our prayers, and offer support if we can. Next, we need to educate ourselves on abuse and reach out to help people who may be afraid of someone who is hurting them, or threatening to hurt them, and help them get the resources they need to get out of the situation. We are the salon industry, we are powerful, we are able to reach people the way NO other industry can. Domestic violence happens everywhere, there are people living every day in fear. Find out what you can do to help. Go to cutitout.org and order the posters for your salon and the information cards to pass out. Crystal Focus is committed to supporting these efforts through putting the Cut It Out safety informaiton cards in all of our product orders, and we will continue to look for more ways to support this important message. Let's stand together, will you join us?"—Kristi Valenzuela, Crystal Focus Salon Coaching
"Let's unite as salon owners and systlis and have a national awareness day and make their salon the 'daymakers' of the year. I will have my two salons donate of 100 percent of what we generate that day and help that salon build a safe house for women."—Adrian Morris, Lemon Lime Salon, Falmouth, Massachusetts
"I just returned to the salon from an annual event, 'The Walk Against Violence,' which builds awareness of domestic violence and raises funds for our local crisis center. I cannot tell you how saddened I am to read of this horrific tragedy in Seal Beach. Here, in our local city we have the Jeanne Geiger Crisis Center, providing services to more than 3,000 women and children annually, who are victims of domestic violence. Twelve years ago, Interlocks Salon became a champion of their cause, raising awareness and funds, to support the work of the center. You can read about their ground-breaking work and their recent recognition by President Obama at jeannegeigercrisiscenter.org. My salon resides in an educated, affluent community, but domestic violence knows no socio-economic boundaries, nor is it specific to 'typical' victims—sadly, it affects 1 in 4 women, and 1 in 2 tennage girls. Here in Massachusetts our district attourney recently mailed packets to every salon in cour county titled, 'A Guide for Salon Professionals,' in an effort to build greater awareness of domestic violence. Our salon industry can play a valuable role in recognizing the signs of an abusive relationship, and offering information on receiving help. In our salon, we do this by displaying various types of information in discreet locations, such as our salon bathrooms and dressing rooms. Great information is available through the national organization 'Cut It Out,' for salon professions: cutitout.org. As a united industry, we do have the ability to make a difference."—Ginny Eramo, Interlocks Salon Spa in Newbury Port, Massachusetts.