SALON TOUR: The Establishment, an Aveda Salon in LA

By Anne Moratto | 11/05/2013 10:53:00 PM


On a busy street in uber-hip Silver Lake in Los Angeles, The Establishment has made a home.   Co-owner Howie Goldkang walks us through his full-service Aveda salon that he owns with his wife, hair stylist and make-up artist, Carly Flynn.

click image to zoomThe Establishment's retail section.

The first Establishment Salon was Milwaukee, WI and is still thriving there.  In their move to LA, the couple has brought with them tremendous midwest warmth, a love of good coffee and friendliness to their business.  The salon is intimate, the clientele is local residents and passerbys drawn to this hip strip of Silver Lake (named by HuffingtonPost as one of the "top ten hipster neighborhoods in the US"). Their marketing is fun and folksy with community-building at its core.  Their latest salon social event was a parking lot showing of camp classic film, "Beyond the Valley of the Dolls" that they screened in collaboration with a neighboring Pilates studio.

Take a peek at the salon in this short video and if you're in the neighborhood, stop by!


2894 Rowena Avenue

Los Angeles, CA 90039

Telephone 323.230.6100

Parking in the back.







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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