Bryan Nunes from Blo in Raleigh, North Carolina shared his marketing philosophy for establishing a brand that differentiates his salon in his own market. Nunes also shared a glimpse of his salon’s new website, scheduled to debut in July, including a section that will be populated by images uploaded by his salon community. Using a program called Tint Up, users can tag a photo through social media to #justblo, and not only will the image automatically appear on the site, but it also will flash on flat-screen TVs in the salon. “Most salons have website pages that are static, but we’ll have content that is constantly fed by our own clientele.”
Bonnie Conte from Avalon Salon and Spa in Deer Park, IL, shared her strategies for creating rewarding career paths for every employee on her team. After showing some pictures of her staff members and sharing stories of the careers they’ve carved out within her organization, Conte said, “Encourage your team to think creatively—help them discover the possibilities with their career—not only financially, but also with a fulfillment and purpose within your company.”
And Terry McKee of Nuovo Salon in Sarasota, Florida shared his process for strategic planning, including how he uses the ST200 best practices as the framework for his mind-mapping process. Currently, his salon’s leadership team meets monthly for strategic review sessions, but they’ve become so successful he’s increasing it to twice monthly. “At each session, we’ll look at our financial spreadsheet and the numbers are color-coded – the ones in red are items that are out of whack with our budget, the yellow ones are in danger, and the green ones are in budget.”
click image to zoomSALON TODAY Editor Stacey Soble presents a framed copy of the June 2014 cover to SALON OF THE YEAR winner Tomy Lulgjuraj, one of the owners of 6 Salon in Birmingham, Michigan. (Photo by Amber LaValle) After the panel session, attorney Christine Sensenig used real salon/spa legal case studies ‘ripped from the headlines’ to illustrate the importance of confidentiality and privacy issue in today’s world. She offered the owners advice on accepted practices for social media and posting pictures with clients and talk about the proper protocol for having new hires to read and sign policy agreements.
To conclude the day, Soble took attendees through a pictorial tour of the salon designs of all 20 of the SALONS OF DISTINCTION honorees and presented the owners of each one with a SALONS OF THE YEAR certificate. She also revealed that 6 Salon in Birmingham, Michigan, owned by Tomy Lulgjuraj, Johnny Nikollaj and George Nikollaj captured this year’s grand-prize and will reign over the Jun 2014 cover as SALON OF THE YEAR.