Patrick McIvor on Social Media for Salons

By Anne Moratto | 07/27/2012 7:48:00 PM


At the recent Cosmprof North America trade show in Las Vegas, the Professional Beauty Association (PBA) hosted and moderated a panel discussion on social media, "Join the Social Democracy: How to Manage Customer Feedback in the Social Media Landscape.”

Patrick McIvor, Matrix Artistic Director, was one of the panelists.  McIvor has made it his mission to help the most social people in the world--beauty professionals--harness the power of social media. 

The discussion ranged from how to respond to negative reviews ("That negativity was existing already; it's just a cancer in the system.  You have to separate the personal criticism from the professional in order to know how to respond") to knowing your client, to controlling your brand message, to positive word of mouth.

Shop Modern Salon - Patrick McIvor

"The best thing I could hope for was someone stopping my client on the street and saying "Who does your hair?" Today, even if you're a one chair salon or a small distributor, you can show the power of the people who love your brand with social media."

Best takeaway: McIvor says that most companies don't respond to positive feedback, they only respond to the negative.  So, the consumer thinks that in order to be noticed, they have to say something negative. Start saying "Thank you!"







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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