PRAVANA Supports City of Hope

By Anne Moratto | 09/17/2013 8:56:00 AM

 

Last October, PRAVANA introduced NEVO – a collection of vegan shampoos, conditioners and deep treatments housed in 100% biodegradable packaging.  To make a continuing philanthropic contribution to a very worthy cause, PRAVANA donates a percentage of all NEVO product sales to City of Hope – a leading treatment and education center for cancer, diabetes, HIV/AIDS and other life-threatening diseases.

In less than a year, the brand has donated $49,089 of NEVO proceeds to City of Hope. “We wanted to create a hair care collection that goes beyond personal beauty and extends to the beautification of our planet and well-being of the people on it,” says PRAVANA President Steve Goddard.


www.pravana.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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