PRAVANA Introduces New and Improved Smartphone App

By Anne Moratto | 06/20/2013 1:52:00 PM


PRAVANA releases their revamped ChromaSilk Hair Color Formulator & Cost Comparison Calculator, a collection of tools designed to help salon professionals with their everyday hair coloring needs. The new 2.0 version features simplified and improved color formulation for better accuracy, a new user-friendly and intuitive interface and the addition of a cost comparison calculator.

With this new app, finding the exact formulation for clients’ hair color is easier than ever. Simply determine the client’s current color state, select a shade from the entire line of ChromaSilk color swatches, and hit “formulate.” The Hair Color Formulator also provides useful tips for refreshing, retouching, virgin color application and gray coverage and offers full access to all the ChromaSilk color swatches for reference and client consultations.

 The new Cost Comparison Calculator helps colorists and salon owners  compare savings, annual costs, cost per mixed ounce, mixing ratios and more.

 How to get it: Search PRAVANA in the app store. Also now available for Android phones

 For professional use only.







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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