Haircolor services are some of a salon’s most lucrative opportunities, but also among the most technologically complex items on the menu. To achieve beautiful color results, your team’s expertise is critical in guiding your clients’ color decisions. MODERN SALON Media’s new research sheds light on where colorists are succeeding in understanding and communicating with color clients as well as identifying areas of challenge that may surprise you.
In September, salon owners gathered at the Unite Academy, located within the company’s headquarters in Vista, California, for Paramount Business I and II, three days of business classes that walked owners through every aspect of business.
Unite CEO and Founder Andrew Dale welcomed attendees with an eye-opening statement. “Forget you own a business from this moment on, you own a brand,” he said. “Brands with culture have longevity—should you have a walkout, you want your clients to stay loyal to the brand,” he said.
While Jon Kailey in Wilmette, Illinois, usually is closed on a Monday, owner Estelle Bouras found herself at the salon ready to give Alison Alhamed of Modern Salon Media a tour. Bouras knew she was a finalist in Salon Today’s Total Salon Makeover competition, but she didn’t realize she was about to get the surprise of her life.
Evolve Hair Goods and Services is touring the country to introduce salon and stylists to new products that help them tap into a whole new market. The Evolve Volumizer, available only in salons, is a unique hair integration system targeted to the 40 million women who are suffering from hair loss and thinning hair.
Childhelp is a national non-profit dedicated to the prevention and treatment of child abuse. Eufora professional hair care has created a Childhelp campaign which consists of a prepacked kit for salon to easily display their support for Childhelp. Eufora encouraged salons to take part during September to raise money for Childhelp in creative ways including the “one tip, one child” campaign. For this, every stylist in the salon was asked to donate one of their tips to Childhelp.
Each year, the team at NEILL examines emerging trends in the world of business to develop a relevant theme for Serious Business. In 2014 they asked for Trust. Last year they invited attendees to get Naked and explore transparency. Now they will be taking it to the next level and exploring Intimacy (INTO-ME-SEE) January 31 — February 1 at the Saenger Theatre in New Orleans.