Lights! Camera! Action! “We’re ready for our close-up now,” says Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez Professional.

The Boca Raton based company announced they are headed to Hollywood where their line of products will be featured at an exclusive, invitation-only, beauty and couture suite for Academy Award nominees and Hollywood notables. “Our goal is to pamper the stars and introduce them to the newest and most remarkable hair treatments available today,” says Claudio Correia, President of Boca Cosmetics Group.

Contents of the Olez Nominee Gift Packages will include the complete line of INCEPTION Home Care Products enhanced with apple stem cells. For more information on INCEPTION products, see the story below.

HOW-TO: A Restorative Treatment For Curly, Kinky & Textured Hair

In addition to the VIP gift box, Olez will be offering innovative hair care treatments at the suite featuring Essence of Youth, O2 and NutriFuze.

In the same manner that BOTOX and other cosmetic procedures smooth wrinkles, Olez’s Essence of Youth is formulated to smooth away imperfections in damaged hair. Essence of Youth promises to turn back the hair’s clock by removing damage accrued over years of chemical processing, heat styling and natural elements. It contains active natural ingredients with restorative properties capable of repairing broken hair fibers, giving hair a youthful, smoother look, while restoring hair strength.

Celebrities at the suite will also be the first people in the world to try O2, Olez’s unique oxygen therapy program that detoxifies the hair and scalp. When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and oils.

NutriFuze, contains a cocktail of powerful exotic ingredients blended to restore hair that is damaged from excessive blow-drying, color and lifestyle.

“The results I have obtained with Olez’s new products have been phenomenal. To witness years of damage in client’s hair just disappear, is amazing,” states Olez’s Creative Director and celebrity stylist, Edward Teitel.

After Hollywood, Olez will be exhibiting at America’s Beauty Show, March 9-11, 2013, McCormick Place, booth 1855 and will be offering demonstrations and training on Sunday, March 10th.

Visit the next page for a complete description of the Olez Professional Gift Package.



INCEPTION Invigorating Shampoo

A gentle cleansing shampoo suitable for daily use. Apple stem cells, mica and muru-muru provide conditioning benefits that fortify the hair from within. It is free of parabens, sodium chloride and sulfates.

INCEPTION Invigorating Conditioner

A paraben-free, creamy conditioner, suitable for daily use on all hair types. Helps detangle hair, split ends and provides hydration for improved manageability and ease of styling.

INCEPTION Stem Cell Masque

A rich, creamy formula that restores the hair’s elasticity and provides deep hydration by using a combination of apple stem cells, muru-muru, cupuacu, pracaxi, argan oil and carite butters. The masque maintains the hair’s healthy luster for incredibly soft, sleek and shiny hair. It is good for all hair types.

INCEPTION Argan Oil & Pracaxi Spray

The environmentally-friendly aerosol oil spray contains a special blend of natural Argan and Pracaxi oils and antioxidants that can be used daily for protection from harmful UV rays. Hydrates and conditions hair while maintaining silky, shiny, smooth hair all day long.

Zelo Velvet Gloss

Velvet Gloss is a blend of natural oils from grape seeds, minerals from the Amazon forest, and organic silicone that eliminates split-ends and tangles. Its properties will rejuvenate all hair types, protecting against frizz and extending color and shine.