MS: HOW IS OPI GETTING THE WORD OUT?
SW-F: OPI has launched two nail lacquers, a red and a white shade, the colors of DKMS. The lacquers are promoted together with the tag line OPI (Hearts) Loves DKMS. I think of this as our message in a bottle. Nail color is very personal and says “this is who I am.” When offering these colors to clients, salon owners and nail technicians have the perfect opportunity to tell clients how they can “get swabbed” and become a potential donor. The message that I grew up with from my father, and which has been a philosophy at OPI is, “If you give, you get.”
Salons can visit Deletebloodcancer.org and learn how to spread the word or hold fund raisers. Get on the web site, get the kit, get swabbed and send in the kit. It’s simple, easy, free, and can save a life. I worried about the Delete Blood Cancer gala because I usually like to stay in the background, but I am so grateful to have been there with my family for this wonderful organization and receive the business Award from my long time friend Glenda Bailey, editor-in-chief of Harper’s Bazaar and Katharina Harf. It was a beautiful evening in so many ways.
Visit deletebloodcancer.org to make the ultimate difference in someone’s life.
Suzi Weiss-Fischmann received the Delete Blood Cancer Center’s Business Award from Glenda Bailey of Harper’s Bazaar and Katharina Harf, co-founder of DKMS. Photography by Jennifer Graylock for Getty Images.