There are Keratin Complex’s custom mirrors at each station and photo’s from Keratin Complex’s seasonal photo-shoots. Industry Hairworx also offers Keratin Complex products and tools for client’s at-home hair needs and upkeep.
And on the shelves of Hairworx, another “new” from Keratin Complex makes an appearance—updated, revamped packaging.
“The company’s decision to rebrand the entire product lineup demonstrates not only our continued innovation but also our dedication to staying on the forefront of the beauty industry as the leaders of the smoothing category,” Lindsay Solomon, vice president of marketing and PR for Keratin Complex says.
First to be rebranded were the shampoos and conditioners, which are now rolling out in custom-created bottles. Also important was creating a branding transition from old to new.
“We pulled accent colors from the old packaging and re-imagined them as the focus and primary color palette. The new bottles are now branded in collections in terms of their color; for example, Blondeshell is purple,” Creative Director Kirstin Gundersen said.
Next to roll out will be the revamped Style Therapy collection, which will be packaged in sleek, matte-black cylinder bottles with matching actuators and cap followed by the
Infusion Therapy collection, which is still in the conceptual stage and will roll out in the fourth quarter.