New ConnectingHair Extension System Launches

By Anne Moratto | 01/24/2013 12:49:00 PM

 

Zerran International held a press event at their headquarters to introduce their new partner, ConnectingHair of Scandinavia, a hair extension system, to press, salon owners and hairdressers. ConnectingHair was launched in 2004 by two brothers from Denmark. CEO Peter Andersen and his stylist-educator brother, Michael Andersen. They envisioned an extension system that would deliver a wide range of hair fashion options beyond merely “short to long” hair results. Described as “Fashion In A Box” they offer seven options for length, volume, texture, and color effects.

click image to zoomPeter Anderson addresses the crowd Says Peter Andersen, “We are excited to enter the American market with a well established distribution warehouse. And, we look forward to bringing qualified distributors on board throughout the country.”

ConnectingHair features high grade 100 percent Remy human hair in the Tape and Keratin systems, 8 hair color options with an expanded 19 color availability in the Tape system, and variable lengths of 6, 12 and 18 inches depending on the collection. The seven systems available now in the U.S. are: Tape, Keratin, Ponytail, Fringe, Top, Clips and Party.

click image to zoomZerran Educator Gloria Soto demonstrates on a model Zerran Director of Marketing, Cindy Van Steelandt says, “It’s clear they have carefully considered these systems in terms of real-world use. Packaging, color coordinated marketing and collateral are first class.”

As a hair extension system designed especially for pro stylist use, an online certification program with instructional video modules is available through the American website: www.connectinghair.us.

  Ongoing platform demonstrations of ConnectingHair, featuring Zerran educators with live hair models will be presented at the International Salon and Spa Expo (ISSE), January 26 – 28, 2013, at the Long Beach Convention Center, 300 E. Ocean Blvd., Long Beach, CA 90802. ConnectingHair is co-located with Zerran in Booth #439.

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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mary anne    
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los angeles  |  January, 24, 2013 at 03:40 PM

I heard that they are overpriced and not good quality......

Nicole    
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Eastvale, Ca  |  January, 25, 2013 at 10:27 PM

Connecting hair has allowed me to offer a high quality service, with out a huge by in. The extensions are affordable for me and my clients. They take 30min or less depending on the look you are trying to achieve. My clients have loved how comfortable they are as well. And have not had to come in and have a maintance thus far. They especially love the fact that they can reuse the same hair up to four times in a year. This system is by far the best service a stylists can add to the menu!!!!