New Color Line: STRANDS Hair Color by Mirela Marinescu

By Lauren Quick | 03/19/2014 4:14:00 PM

 

Successful salon, spa and school owner Mirela Marinescu has launched STRANDS Hair Color line with 62 permanent cream color shades. The line is formulated with argan oil and keratin for rich color and lasting shine and coverage.

The company is headquartered in Palm Desert, Calif., but Marinescu found inspiration in Italy.

"I discovered the original established color technology in Italy and was very impressed," Marinescu says. "For the last three years, I have been working closely with the formulators there to adapt and create permanent color formulas exclusively for American color professionals and their clients. Finally, the new formulas met my critical standards and then passed the 'acid test' of my own staff and their clients."

Marinescu was professionally trained in Romania and Paris before moving to the U.S. and says that STRANDS is part of her American Dream.

For more information, visit strandscolor.com.

 

 

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ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


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