Kao USA, Inc., a subsidiary of Kao Corporation, has acquired the direct sales division of Essential Salon Products, Inc., which sells Goldwell and KMS California products in the New England territory.

“Kao is delighted to expand our direct presence in this area. We look forward to continuing to build the premium Goldwell and KMS California businesses through excellent support of our local salon customers and by creating opportunities for future growth in the region,” says Trevor Attenborough, president and general manager of Kao, USA.

This acquisition will allow Kao to further expand its presence in the New England area through existing business infrastructure and a strong foundation for future growth. This improved efficiency in distribution networks will mean better to service to both existing and future customers.