Join Team MODERN at Premiere Orlando 2013Only a day away, we are counting down the hours until the Premiere Orlando International Beauty Event, June 1, 2 and 3, 2013 at the Orange County Convention Center in Florida. MODERN Editors will be covering the event all three days, capturing video, sharing photos, and posting non-stop about featured artists, style trends, product news and more on Facebook, Twitter and Pinterest. If you are coming to the show, say hello at MODERN’s Booth #1866.





With representation from all fifty states and over 15 countries, this year’s event will provide attendees first-hand methods, tips, tricks and secrets of true industry artists and masters of their craft.

Premiere Orlando will provide comprehensive educational opportunities starting on Saturday, June 1, with expanded education sessions, workshops and more than 180 classes on hair color and styling, 75 classes on nail techniques and 50 courses on business topics ranging from marketing to staffing. The show floor will open up Sunday, June 2, and Monday, June 3, 2013, where brands will get the opportunity to reach over 52,000 attendees, with representation from all 50 states.

If you are attending the event this year, here’s a list of events you won’t want to miss.

MAIN STAGE: Premiere Orlando’s Main Stage will feature the beauty industry’s biggest names, while showcasing the latest industry fashion, trends and style.

Delivering Inspiration: Global Artistic Director Robert Cromeans, Creative Director Takashi, Artistic Director for Paul Mitchell the Color Linda Yodice, International Trainers Noogie Thai, Sam Burns along with Mary, Anya and Donna—together they will deliver an inspiring, memorable show!


Saturday, June 1

Education: 11 a.m. to 5 p.m.

Exhibit Floor not open

Sunday, June 2

Exhibit Floor Open: 9 a.m. to 6:30 p.m.

Education: 9 a.m. to 6:30 p.m.

Monday, June 3

Exhibit Floor Open: 9 a.m. to 5 p.m.

Education: 9 a.m. to 5 p.m.

Date/Times: Sunday, 1-1:40 p.m., Monday, 12:10-12:50 p.m.


Wella Color: Wella Professionals top stylist Christopher and Sonya Dove will show you the latest trends in hair as well as Wella’s latest innovation, Illumina Color.

Dates/Times: Sunday, 12:10 p.m., 11:20 a.m. – 12 p.m.

The Bespoke Collection (Concept by Irvine and Louise Rusk): Join the Rusk Designers as they empower you to re-create the looks from the 2013 Bespoke Collection by the internationally renowned hair team of Irvine and Louise Rusk. The team of designers, led by Artistic Director Gerard Caruso, has undergone rigorous, hands-on training by the Rusks to bring their creative vision to the stage. On-stage demonstrations, coupled with comprehensive break-out sessions will focus on color trends and techniques. Enhance your technical cutting, coloring and finishing skills.

Dates/Times: Sunday, 4:20-5:10 p.m.

Celebrity Hair Stylist: A trailblazing, high-octane masterjam, ARROJO’s Main Stage Show offers a portal to the trends and techniques of the future. With Nick Arrojo and his artistic team featuring a new take on American Wave, coolest cuts and latest looks from New York’s bricolage of multi-textured and polychromatic styles, this is insight and inspiration from the highest echelon of the craft.

Dates/Times: Sunday, 10:30-11:10 a.m.; Monday, 2:40-3:20 p.m.

One of the Top 75 Educators of the Century: Martin Parsons is the owner of one of the most prestigious Advanced Academies of the industry and is listed among the elite in Modern Salon’s Tip 75 Educators for the past century. Parsons is also the recipient of the first Lifetime Achievement Award in the Canadian Hairdressing Industry. Parson’s entertaining Main Stage presentation will highlight the latest looks including finishes on short and medium hair as well as long hair up-styles for special occasion hair.

Dates/Times: Sunday, 1:50-2:30 p.m.; Monday, 10:30-11:10 a.m.


HAIR COLOR STAGE: Premiere Orlando’s Hair Color Stage will be packed with a powerhouse of educators focusing on everything that colorists need to stay ahead of the competition.

Industry Color Icon: Join industry icon, award winning educator and colorist Beth Minardi, as she shares her secrets for building an unmatched career in professional hair color. Beth reveals her career-changing concepts designed to maximize your artistic potential as both a creative and corrective colorist. This dynamic 90 minute session will elevate you to the next level in your color career.

Dates/Times: Sunday 3:30-5 p.m.

House of Wella Color Portfolio: On Sunday join Mark Debolt and Dana Lyseng who will take you through the House of Wella Color Portfolio to help you understand how Illumina, Wella’s latest innovation in hair color, can be incorporated into the color services in your salon.

Dates/Times: Sunday, 11:30 a.m.-12:20 p.m.; Monday, 2:30-3:20 p.m. (en Espanol)

Coloring with Clairol: Learn fast and efficient color techniques that you can take right back to your salon. Ingrinette and Rossana share their tips and tricks for long hairstyling featuring Clairol Professional’s new care and styling line.

Dates/Times: Sunday, 2:30-3:20 p.m.; Monday, 10:30 -11:20 a.m.

The Art of Creative Color Consultation: Color is a language that evokes mood and feeling and complete style. TIGI introduces an advanced consultation technique, inspired by fashion trends and personal style, which allows you to create the perfect color for your clients. Presentation by Christel Lundqvist, Global Technical Director and Richy Kandasamy, US Technical Director.

Dates/Times: Sunday, 10:30-11:20 p.m.; Monday, 11:30 a.m.-12:20 p.m.

Life Coloring: A Global View: As a sought-after headliner, David Stanko will bring his “Lifestyle Coloring: A Global View” presentation to the hair color stage. Attendees will receive a Redken hair color update, along with demonstrations of coloring techniques and ideas on ways to conduct online research and interpret it for their own clients.

Dates/Times: Sunday, 1:30-2:20 p.m.; Monday, 12:30-1:20 p.m.

Color Evolution: Join Matrix Artistic Directors Chrystofer Benson, Sandra Smith and Ammon Carver for an insider experience into the future of hair color with COLORINSIDER combined with the latest Matrix trends in cuts and styles. This up-close and personal experience delivers high-resolution color, results and shapes and styles that transport.

Dates/Times: Sunday, 12:30-1:20 p.m.; Monday, 1:30-2:20 p.m.


GLOBAL TEXTURE & BARBERSHOP: Premiere Orlando is serving a large selection of Global Texture & Barbershop education to date! This year’s presenters include:

(Global Texture): Avlon Industries Inc. featuring Alana Snowden and Miranda Shears; Bernae’s International Academy featuring Maurice Burnett, Carnette Burnett and Andre Edwards; Twist & Curves featuring Maria Thompson; Patric Bradley/P Element Products; Chuck Caple; Next Level Concepts by Denise Michelle; Naticole Michele International; and Travis Dowdy Products.

(Barbershop/Men’s Zone): Wahl featuring Lorenzo Gonzalez; The Beauty Agents featuring Rodrick Samuels; Major League Barbering Team; The Wonderful World of Barbering featuring MLB Educator Naji; Fades and Flat Tops and The Current Male Trends featuring Ivan Zoot; The Tattoo Artist featuring Kristi Faulkner; The Finishing Touch featuring Eric Roa; Master the Art of Barbering featuring Ivan Zoot and Major League Barber Presents: Omar Quinones.


NAIL WORLD: Premiere Orlando provides across-the board education offering over 80 nail education sessions. Attendees can delve into all aspects of the art from electric filing, acrylics, gels, airbrushing, French manicures, embellishments to natural nails as well as business savvy operation, sanitation and client management. Presenters include: OPI Products Inc., CND (Creative Nail Design), Precision Nails, Nancy King, Dashing Diva Professional and Light Elegance.


SPECIAL EVENTS: Curl the World Party, Sunday June 2nd at the House of Blues from 8 p.m. – 2 a.m. Attendees should wear their best curly look. Show the best curl styles from the History of Arts and Entertainment. The event will be full of prizes and giveaways, a DJ and music.


For more information visit or call 800-335-7469.