JPMS CEO John Paul DeJoria Hosts "30 Under 30" Party

By Anne Moratto | 05/15/2013 11:09:00 AM


click image to zoomRandall Lane, Shaquille O’Neal, Forbes Media CEO Mike Perlis, John Paul DeJoria and his wife Eloise. | Credit: WireImage / Roger Kisby On March 11, Paul Mitchell co-founder and Forbes 400 member John Paul DeJoria and his wife, Eloise, hosted the Forbes 30 Under 30 Cover Issue Party at their home on the shores of Lake Austin, TX during South by Southwest. The evening honored the nation’s most prominent young movers and shakers who made up the list in 15 categories, ranging from technology to education, along with key influencers, sponsors and clients.

The “cowboy casual” themed event featured a Paul Mitchell Styling Lounge where attendees
stopped by for touch-ups highlighting Paul Mitchell’s newest category Express Dry, MITCH
and Awapuhi Wild Ginger products, in addition to experiencing a virtual graffiti wall, with
relevant Austin/music themed backdrops and props.

click image to zoomThe venue: On Lake Austin at the home of Eloise and John Paul De Joria in Austin, TX Credit:WireImage/Robert Kisby RogerKisby







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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